FC Barcelona signs 5 years sponsorship deal with 1xBET

1xBet entered in a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the club through to 30 June 2024. The agreement, which came into effect on 1 July, forms part of the club’s global expansion strategy. Further, it also relates to the five-time European Cup winner’s mission to “source the best possible partners in different categories to help it to maintain its leading position not just on the field of play but also in terms of sports sponsorship and marketing”. 

Barça and 1xBet, who already holds sponsorship deals with major clubs and right holders including Tottenham Hotspur and Serie A, will be working together on different activations through a wide range of assets, including access to players to create promotional material and marketing campaigns.